Tuesday, 31 October 2017

Why I Quit Facebook

According to many marketing experts I have essentially committed business suicide by leaving Facebook (FB), because FB is the fastest growing social network with the ability to reach millions and millions of people world wide.

That being said here is why I decided to leave:
1) They changed their algorithms so that businesses are less likely to appear in people's news feeds unless businesses pay for advertising.
2) When businesses pay for advertising it will most likely result in some extra page likes but most likely not customer conversions.  That is up to page owners to publish ongoing page content that results in conversions (which makes sense).
3) Mixing up posts and not just 'selling' to people is what people want to see (makes sense), yet even with mixing up posts with tips, funnies, facts, videos, product information etc. it was rare to get any engagement no matter how varied the posts were.  Comments were rare, post likes were rare, page reach varied anywhere from 25 to hundreds.  This is happening with many business pages on FB leaving many business owners feeling a tad dejected, unloved and unappreciated, and like they're talking to themselves.

These two posts were a couple of JOLI's most popular posts with amazing reach yet they didn't convert to new customers (and it takes time to put images like this together).  Sadly it's a lot of effort for little return.

quality & natural doesn't have to mean expensive
Animal testing, don' support it!
4) While I've been able to hang out with some AWESOME customers and people, most of my customer base is not on FB, or if they are they don't interact via FB.
5) Sometimes people would only make purchases while interaction / friendships were maintained on FB, unfriend someone and they'd stop purchasing.  This is not the customer base I'm looking for.  I want people who are looking for genuine natural products, who have found that in JOLI and want to maintain that healthy skin care choice (FB or no FB).
6) Before FB, before the internet, businesses were successful.  There is no reason why businesses can't still be successful by other means aside from social media.  I'm going to invest in other avenues and see what momentum I can gather from that.
7) From a personal perspective friendships were ignored because FB kept everyone up to date.  No one needed to make actual contact with actual get-togethers because they felt they were keeping in touch (via FB).  Since exiting FB genuine friends are getting back in touch and actually planning catch-ups. Yay!
Not to mention I've escape the shiny happy (fake) people on FB who only ever talk about how rainbows and sunshine their life is.  When things aren't going well, and friends aren't keeping in touch, fake perfect lives can be hard to stomach.  I don't have to worry about that anymore because I'm seeing real friends in real life and keeping it real ;o)

Customers are still messaging me via email (because they have direct access to me once they become customers) and I get to talk to them there, answer their queries and share information.  They can also read the latest news and find out about current specials via the monthly Indulgence (newsletter*).  Or leave comments on the website blog and this JOLI blogspot (where I share recipes, DIY, chemical information, reviews etc. A veritable wealth of information!!).

*Sign up for our newsletter and receive your FREE Essential Natural Beauty Guide ebook.

Look forward to seeing you around and hearing from you via other methods aside from FB xo


Wednesday, 18 October 2017

Independant JOLI Reviews

JOLI Natural Skin Care excellent quality at affordable prices
It is difficult when you stumble across a website with products / brands you've never tried before. You wonder if the products are any good, value for money, live up to their claims etc.

The last thing you want is to invest your hard earned money in a product only to try it out and find it doesn't do what it says it will. 

JOLI have been fortunate enough to have their products reviewed by independent reviewers and here is what they have to say:

 ~ All Her Pretty Little Things ~

As you can see from her review the results Sarah is getting and the naturalness of the products are genuine.   It's great to hear from someone about their experience with using JOLI Natural Skin Care.

~ Liv It, Do It ~

"They smell smell just beautiful and they make your skin feel amazing!"

~ Living Safe ~

Nicole is loving her eye cream and says she has become a little addicted to Fluffy Lime Eye Cream, and why wouldn't she... It is an amazing product :o)

~ Blanky4me ~

"The lip balm is incredible.  I got to choose my own combination - so I chose a Pink colour and Lolly Musk flavour - yum."
*   *   *

These are not a paid presentations.  JOLI gave the products knowing that anything could and would be said about them/us while also knowing that our products are highly beneficial and those who use JOLI love their goodies.


Wednesday, 11 October 2017

Chemical Toxins in Our Skin Care

don't buy into animal testing and chemical filled products
Propylene glycol, parabens, phthalates (pronounced thy-lates), sodium lauryl (SLS) or laureth (SLES) sulphates… These names do no easily roll off the tongue; however they do roll of the ingredients list on the back of our skin care, makeup and bath products (as well as our cleaning products).

These synthetic scientist made chemicals are cheap and have excellent stabilising properties.  Which means when added to skin care, beauty and cleaning products they have the power to keep the products preserved for a great length of time.  Majority of these chemicals came into play around the 1940’s, left over from the war.  Once it was discovered what these chemicals could do they were added to mainstream products and used to stabilise and revolutionise the cosmetic and beauty industry.  Now products such as soap, cold creams and lipsticks could be shipped out world wide, in hot or cold weather, and still be in ‘good’ condition upon arrival.

Before the use of these chemicals skin care was rustic and pure, it was made in relatively small batches in a ‘supply on demand’, ‘made to order’ fashion.  It was not made in exponentially vast quantities in a ‘consume more’ fashion and shipped world wide, sitting on supermarket shelves for long periods of time, as it is done today. 

Aside from how the use of these and many many other chemicals, have revolutionised the cosmetic industry, their use has a number of down sides. 

1. Numerous chemicals have hormone disrupting properties causing young girls who are exposed to the chemicals to reach puberty at a younger age.  Hormones found in hair care products have strong hormone disrupting symptoms and have been found to cause young girls to develop breast buds… that disappear when they cease use of the product.  Some chemicals cause immune deficiencies.

2. Studies of blood in adults and teens as well as blood of newborn baby’s shows that these chemicals are building up in our systems.  Newborn babies are being found to have parabens and other fetal-developmental toxins in their blood streams, before they have ever been near any skin care product. 

3. Cancerous tissues has been tested and found to contain parabens.  It is not yet know if the parabens cause the cancer or if they are merely drawn to the cancerous tissue, however it does show parabens are definitely building up in our systems.  Keep in mind, these chemicals are hazardous and are designed to kill (bacteria and so forth).

4. One of the more sadder parts to this chemical warfare… the thousands of animals that have been tested on over the years so that scientists can try to determine at what ‘safe’ levels these chemicals can be added to our skin care, beauty and cleaning products (cleaning products have higher levels of the chemicals). 

5. People who clean a LOT and do not use gloves are developing dangerous levels of toxins in their bodies.  More and more of the population are suffering from over-exposure to the constant chemical bombardment in our daily lives. It is no wonder that eczema, dermatitis and psoriasis are all on the rise. 

All this seems a bit ‘doom and gloom’, but rest assured there are organisations and companies working towards cleaning up our skin care, beauty and cleaning products.  One such organisation, The Campaign for Safe Cosmetics (www.safecosmetics.org) has set up a database where companies are ask to sign a pledge to eliminate the use of chemicals in their products.  There ARE safe alternatives to synthetic preservatives!  Companies on the database have their products listed with safety/hazard ratings so consumers can make informed choices about their skin care and it notes whether companies Do or Do Not conduct animal testing.  

This is the driving force behind the company Joli Natual Skin Care (www.jolinatural.com.au). To get ‘back to basics’ when it comes to skin care, and being dedicated to making fresh ‘supply on demand’, ‘made to order’ quality skin care.  A company which does NOT test on animals and is dedicated to not using ingredients that require animals testing.  Joli Natural was started by a mother of three boys, all of whom have had severe skin reactions when using mainstream products (in particular the products handed out in the gift bags given out by hospitals during pregnancy for use when baby is born).  Upon learning about chemicals in skin care Joli Natural set about creating natural skin care for body, beauty, bath and baby that is safe, gentle and effective. 

For further reading and for more information on chemicals in skin care the book Not Just a Pretty Face gives reference to action being taken and the types of things the public can do, such as contacting companies who use these chemicals and demanding they STOP!  As well as moving away from companies who continue to use chemicals in their products and move towards companies who are dedicated to supplying chemical free skin care.

Written by Jodi, founder of Joli Natural Skin Care for Natural Parenting.