Wednesday, 18 January 2012

NO Animal Testing

I recently saw a picture of the gorgeous celebrities who endorse L’Oreal and next to their stunning faces were horrifying pictures of animals being tested on – for the sake of beauty – with the L’Oreal catch phrase “Because you’re worth it”.  It is both a beautiful and disturbing imagine because it highlights what goes on behind the scenes within the beauty industry.  The animals who suffer so that we can look our best.

And of course this is not the only instance where animals are tested on.  They are tested on by many different companies, inside the beauty industry and out, such as pharmaceuticals – for example.  So that we can take medications safely and trust that they work.

At JOLI we do NOT test on animals.  Instead our products are tested by our VIP testers – a diverse group of people with varying skin types and skin care needs.  It has been this way since the very beginning.  Though it was a customer who suggested, some years ago, we apply to be on the Choose Cruelty Free list to be accredited with No Animal Testing.  We were already approved by PETA at this stage and once learning about the Choose Cruelty Free list we applied to be part of their list also.

We are approved as a company who never tested on animals, who do use some animal ingredients: beeswax, lanolin, milk powder, who offers a range of vegan products.

It’s not enough for us to simply be approved as Non Animal Testing.  We also strive NOT to use YOU as test guinea pigs.  By this we mean, not using potentially hazardous ingredients in our skin care.

It is one thing to be approved as non animal testing and quite another to still be using ingredients deemed hazardous to human health.  Ingredients such as propylene glycol, sodium laureth/lauryl sulphate, phthalates, aluminum, methylparaben, propylparaben, ethylparaben and butylparaben, diazolidinyl urea.
It is also another thing to be deemed dermatologically tested (i.e. tested on humans) and still be using hazardous ingredients as well as mineral oil, petrochemicals and paraffin.

You may wonder how a company can use the above ingredients (plus more) and be deemed as non animal testing.  If they don’t test the ingredients themselves or employ others to do so, then they don’t test on animals.  Even though the above ingredients were (and perhaps still are) tested on animals at some point in time in order for companies to know the “safe” levels to use in their products in the first place.

The main reason we at JOLI don’t choose to use these types of ingredients is due to their toxic nature. Which is why we also signed the compact for Safe Cosmetics soon after launching our range.

We could easily be approved as Non Animal Testing and leave it at that.

However, YOUR health is more important to us.

It is very important for us at JOLI to:

  1. Not test on animals
  2. Not test on humans

    No comments:

    Post a Comment