Q1:
Tell us a little about your business.
For my entire adult life I’ve been driven
to reduce the impact of humans on the environment.
I worked in heavy industry as an
environmental engineer for over a decade, managing and monitoring the
environmental impact of some of the world’s largest companies. After I became a
mother I switched my focus to helping everyday people reduce their environment
impact.
My online business journey started in 2009
and coincided with the birth of my first son. After deciding during pregnancy
that I didn’t want to combine motherhood with my established environmental
career in the corporate world, I created Sustainababy, an online eco-parenting
store which specialized in providing greener alternatives for conventional baby
products.
Despite Sustainababy making a much-needed
impact in the eco-parenting space, I yearned to make a bigger impact on a
broader eco-living scale.
My customers were keen to learn more about
the “how” to live more sustainably, so in 2013 I started to package up my
experience and knowledge into several eco-living e-courses, namely the HomeDetox Boot Camp and greenHOUSE
Home Energy Blitz.
These programs have been really well
received and I’m
Juggling a business and a young family is
always challenging. Juggling two businesses and a young family is even more so!
By mid 2015 I’d made the difficult decision to sell Sustainababy so I could
just focus on the broader topic of eco-living.
I launched my eco-living blog (http://lauratrotta.com/blog) and my Eco
Chat Podcast (https://itunes.apple.com/au/podcast/eco-chat-laura-trotta-podcast/id1052760251)
and am really proud to be inspiring and educating others to create a healthier
and more sustainable home. I’m also really enjoying guiding others to create
and grow a conscious business through my coaching
services.
Q2:
When did you decide you wanted to go green?
I’ve felt that I was born with a green
heart. I was a kid that loved being in the outdoors and I was intrigued by the
natural world.
As a brownie guide I completed my
naturalist badge and met the assessor, a most amazing woman who was a
naturalist. Her passion was infectious and from the age of around 10 I knew I
wanted to combine my love of science and mathematics with helping the
environment.
Q3: What prompted you to make the move to
go green?
N/A
Q4:
What difficulties have you found with going green?
The main difficultly has been unwelcome
remarks from family or friends. I still remember my father calling me a
‘greenie’ (in a not very nice tone) when I confronted him about his littering
in my early teens. While such remarks haven’t been pleasant at times, they’ve
made me more determined in my work to make a difference.
I started my environmental engineering
degree in the mid 1990’s and the environment wasn’t as big a focus as it is
now. Nowadays people are more aware and subsequently I there’s more and more
support and encouragement out there for people to go green
Q5:
Is there one area you’re still yet to go green?
I’d love our home to be fully
self-sufficient when it comes to power. We’re currently in the process of
building our dream self-sufficient home in the suburbs of Adelaide
Q6:
Can you list some of the benefits / positive effects going green has had on
your life?
There are so many benefits!
There are so many benefits!
My family and I enjoy above average health
and the financial savings from living greener has enabled us to easily afford
an organic diet and activities like dance lessons for our children. I love the
simplicity of sustainable living and the fact we’re not obsessed with
collecting stuff and having a home full of clutter!
Q7:
What suggestions would you make to those wanting to go green but not knowing
where to start?
Don’t worry about what everyone else is
doing. Your journey is exactly that and you’re where you need to be right now.
Start small and keep making more changes as each change becomes habit. Every
step you take to become greener is making a difference!
Q8: Any other advice / comments regarding
going green you’d like to share?
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