There are no rules or strict guidelines
regarding what advertisers can show and how they represent a product.
False advertising is everywhere you
look. From weight loss to fast food,
from healthy hair to mascara.
[funny how Sarah and Jess are the same person]
E.G. ~ Computer generated images of before
and after hair shots where the hair and the person have not moved an inch yet
the hair is magically better. No actual
– true and real – before and after shots.
E.G. ~ Ab Circle Pro ads where a large man
or a woman is on the machine and suddenly they become lean and buff before your
eyes thanks to computer graphics and two totally different people.
E.G. ~ Light and Easy tell us that a family
of 4 (mum, dad, 2 children) use their meal plan “for the same price as what
we’d pay in a supermarket” and they’re allowed to tell that little white lie
(or that a big fat lie) regardless of the fact that Light and Easy
costs around $120 per person [I know this because I have a friend who uses Light and Easy]. Assuming it
is cheaper for children that is still a cost of around $360 per week. I know very few families of 4 who spend that
kind of money on groceries each week. If
they do it also includes cleaning goods, nappies, dog food and all manner of
other items not supplied by Light and Easy.
E.G. ~ Fast food always looks bigger and
better and less greasy in ads. In
reality the food looks far less appetizing.
E.G. ~ Pro Active using celebrity endorsements such as
Jessica Simpson, Katy Perry, Delta Goodrem and Vanessa Amorosi who all have
gorgeous skin telling us that it worked
for their ‘bad’ skin and will work for our bad skin. It may well do wonders for acne skin however
using celebrities who may have mild break outs on occasion doesn’t compare to the severity and reality of
acne.
E.G. ~ Mascara commercials where the woman
is wearing false eye lashes and they're allowed to claim that the mascara is what is giving her lashes such volume.
E.G. ~ Weight loss photos where they have
squashed or stretched a photo to make a person look fatter or skinnier.
E.G. ~ Not to forget of course all the
retouching that goes on in the photographs we see.
* * *
People who work in advertising
reasons that the consumer (us) know its all fake therefore it’s not wrong to use false
advertising.
We may know it to be false however people still believe
the end result is a FAIR representation of what the finished result or product
will be. Certainly the end result SHOULD
be a fair representation of what the end result WILL be.
We WANT the same miraculous results.
What are you views of today's method of advertising? Does it sucker you right in? Do you think the method is fair to consumers or is it damaging? Love to hear your views.
Bubbalooba
Your Cheeky Monkey
JOLI Natural Skin Care
